What Makes a Top Insurance Agency?

In the services industry, companies are often trying to stand out and make themselves known as ‘the best’. Whether you are a law firm offering legal advice, or a real estate brokerage marketing properties, the consumers of today haver endless options to choose from. Much like other industries, insurance faces the same question – what makes an agency the best?

Generally speaking, when referring to businesses that provide their professional advice, it’s all about customer service. Unfortunately, consumers need to experience your work before they can fully appreciate the level of customer service you provide.

So, let’s look at three P’s that put the stamp on a great insurance brokerage:

1.      Postings

Simply put, you must look at reviews. It is a way for consumers to understand the experiences of previous customers before making their decision. The importance of reviews should not be overlooked - they should be highly rated on multiple platforms with written material outlining a customer’s experience. A top agency will have tremendous praise showcased through written and rated online postings.

2.      Publications

What happens when people or companies are seen as the best? Everyone wants to hear what they have to say. The great people of our modern time, like Bill Gates or Elon Musk, are constantly being bombarded with interviews, gala events, and award ceremonies. Insurance, albeit less sexy, is no different. If a brokerage is highly publicized, awarded, and or is constantly seen in various media outlets offering their opinion, then they are obviously very well respected.

3.      People

A company does not make the people; conversely, the people make the company. The experience a consumer has starts with their first interaction, which might be a front desk administrator, and will work its way through levels of people in some instances. It is important that every person they interact with gives them the same feeling or better than the previous. Whether a big potential client, or a smaller one, the treatment and experience must be the same.

There are multiple ways to understand the level of professionalism an insurance agency operates at, and the three above categories outline a quick way for consumers to filter the good brokerages from the great ones.

Alteri Insurance has hundreds of 5-star reviews (postings), we have won an award every year since inception (publications), and we have the best people in the business.

Check us out at Why Choose Alteri?